B. F. Skinner Essay - 1590 Words

B.F. Skinner B.F. Skinner was one of the most influential theorists in modern psychology. His work was very important and has been studied by many for years. Skinner was a very straightforward man and a very educated man. His theories have helped mankind in many ways. He has studied the behavior patterns of many living organisms. Skinner was a well-published writer. His work has been published in many journals. He also has written many books on behaviorism. His most important work was the study of behaviorism. First began by John B. Watson, behaviorism is one of the most widely studied theories today. B.F. Skinner and His Influence in Psychology B.F. Skinner was one of the most famous of the American psychologists. He was†¦show more content†¦He also read about animals. He collected toads, lizards, and snakes. He trained pigeons to do tricks after he saw them performing one year at a fair. Training the pigeons probably was where he got his ideas of operant conditioning. He attended Susquehanna High School just like his mother and father. In his graduating class there were only eight people including him. He was a very intellectual person. He reported that he really enjoyed school. Over the four years in high school Skinner became good at math and reading Latin, but was no good at science. He was always performing physical and chemical experiments while he was at home. His father was a book collector. Skinner always had a good library of books around his house. Skinner recalled the little collection of applied psychology journals that his father had bought. Those books could have been the starting point in his psychology career. Skinner grew up in a very religious family. After high school Skinner went to Hamilton College where he majored in English Literature and minored in Romance Languages. Skinner’s freshman year did not turn out to be what he expected. He felt that the college was pushing him around with unnecessary requirements, such as daily chapel and physical education. Skinner’s college life became better as the years went on. He was very comfortable with college life by his senior year. He and a friend once printed up a poster that said that Charles Chaplin wasShow MoreRelatedEssay on B. F. Skinner802 Words   |  4 PagesB. F. Skinner Burrhus Frederic Skinner, psychologist and behaviorist, was born in Susquhanna, Pennsylvania in 1904 to William Skinner and Grace Burrhus. His father was a lawywer and his mother was a naturally bright woman. Skinner had only one sibling; his brother died at the age of sixteen. Skinner lived most of his life in Susquhanna. He did not leave the house he was born in until he left to go to college. He was raised very close to his grandparents, who had a major impact on his early lifeRead More B. F. Skinner Essay1073 Words   |  5 Pages B. F. Skinner Burris Frederic Skinner was born on March 20th, 1904 in Susquehanna, Pennsylvania. His mother, Grace M. Burrhus, was a stenographer and a secretary, in a law office and later in a railroad chief executives office. His father, William A. Skinner, was an attorney, who studied law with another local attorney at a New York Law School. Skinners parents were both good students. His father had bought several sets of books, so there was a lot of reading material their children. SkinnerRead MoreOperant Conditioning by B. F Skinner1580 Words   |  7 Pagesrealizing it, and most of the time, they don’t know why they do them. Certain reinforcements, some positive, and some negative have conditioned their actions and thoughts. In this essay, I chose Burrhus Frederic Skinner who came up with the theory of operant conditioning. B. F. skinner,(March 20, 1904 – August 18, 1990) is an American psychologist who believed that we do have such a thing as a mind, but that it is simply more productive to study observable behavior rather than internal mentalRead MoreIvan Pavlov, John Watson, And B. F. Skinner1272 Words   |  6 Pagesemotional, and environmental influences as playing roles in how we understand the world. With the rise of learning theories, three main theorists stood out, whose works are still in effect today. These theorists were Ivan Pavlov, John Watson, and B. F. Skinner. The theories created by each of these psychologists are still in effect to this day, and laid the groundwork for modern learning theories. Ivan Pavlov was a Russian psychologist born in the 1800’s. He was mainly influenced by the ideas of PisarevRead MoreThe Theory Of Behavioral Learning Theory901 Words   |  4 PagesB. F. Skinner is one of the top psychologist who invented the radical behaviorism and critical psychiatry. B. F. Skinner believed that behavior is maintained from one condition to another through similar or same consequences across situations. Skinner believed that actions followed by a positive effect tend to be repeated, while actions followed by negative effect were not. I believe the behaviorist theory states that individuals develop certain behavior traits based off of their reaction to certainRead MoreCarl Rogers Vs. F. Skinner : Which Perspective Is The Most Important?1419 Words   |  6 Pages Carl Rogers vs B. F. Skinner – Which Perspective is the Most Important? A long-debated argument in the field of Psychology has been which theory or explanation of human behavior is the most important and the most viable. Is B. F. Skinner’s theory that behavior is the result of man’s response to external stimuli or is Carl Rogers’ theory that man’s behavior is the result of his determination to achieve self-actualization the best explanation? After much research and thought, I will argue in favorRead MorePsychology Should Be About Behavior And Not About An Inner Force994 Words   |  4 Pages B.F. Skinner was a psychologist that seemed to go against what many other psychologists thought about personality. He did not believe in personality. In a way, Skinner has a point about personality not existing because we do change our behavior based on the environment we are in. (Olson Hergenhahn, 2011.) Since there is no proof of a personality, I believe that psychology should be about behavior and not about an inner force. I do not believe a person is consistent across time because if theyRead MoreUnderstanding the Psychologist Called Burrhus Frederick Skinner1190 Words   |  5 PagesAssignment 4 Valerie Rountree Walden University Management in Human and Social Development - MGMT 8010 June 28, 2014 Understanding Burrhus Frederic Skinner B. F. Skinner was one of the most influential of American psychologists. A radical behaviorist, he developed the theory of operant conditioning, the idea that behavior is determined by its consequences, be they reinforcements or punishments, which make it more or unlikely that the behavior will be repeated again, (NNDB, 2014)Read MoreEssay Burrhus Frederic Skinner1132 Words   |  5 PagesBurrhus Frederic Skinner People do on a day to day basis, many actions without realizing it, and most of the time, they don’t know why they do them. Certain reinforcements, some positive, and some negative have conditioned their actions and thoughts. All organisms, including humans, are greatly influenced by the consequences produced by their own behavior. The environment holds the key to most of the changes that occur in the way a person behaves and a human’s own behavior brings consequencesRead MoreBiography of Burrhus Frederic Skinner Essays1329 Words   |  6 PagesBurrhus Frederic Skinner Burrhus Frederic Skinner was born in a small town called Susquehanna, Pennsylvania on March 20, 1904. His dad was a lawyer and his mom was a house wife. Skinner was the typical boy, he enjoyed playing outside and to build things. He created many inventions as a kid. He and a friend made a cabin in the woods and Skinner created a cart with backwards steering. When working for a shoe store he thought of and invention that helped the broom pick up dust. Skinner also invented

Summary of Unteaching the Five-paragraph Essay - 481 Words

In an excerpt of Unteaching the Five-Paragraph Essay, Marie Foley reveals how the Five-Paragraph Essay formula contradicts writing instructors most basic goals. Foley shows that the formula deters from generating individual thinking. In todays society, essays are used by millions of people in order to express their different ideas. The Five-Paragraph Essay formula was originally developed to help retain the efficiency and clarity of the essay. Foley, however, believes that this process eventually separates the student from his or her written expression and should be used only as a first step tool for beginning student writers. Foley insists that the formula blocks discovery, squelches authenticity and undermines the readers need for†¦show more content†¦The formula is comfortable and familiar to them. It becomes imprinted. Foley contends that in addition to blocking discovery, the Five-Paragraph Essay formula squelches the students authenticity. Foley states, filling the structure with the requisite 500 words, they go through the motions of writing, but they seldom create something authentically theirs, (232). Foley knew that students feel much more at liberty to freely express themselves in their personal journals and in their letters to friends, but take on a different identity for the essay. The students character, personality, and convictions are locked away until given the opportunity to free write. On a more serious level, coherence is undermined while being one of the writers and readers most basic need. The problem is not that the Five-Paragraph formula produces incoherence but rather that it limits students to a superficial, predictable level or coherence, (232) states Foley. This allows for students to throw any three liberally related ideas together for the body of the essays. Once students fabricate a thesis statement that elucidates for their three ideas, the students feel they have mastered structure. Foley states, To be asked merely to enumerate three aspects of any topic relieves the student of the need to probe relationships... it robs them of any motivation to do so, (232). Juxtaposition is notShow MoreRelatedMy Wiriting Process1206 Words   |  5 PagesWriting Strategy Writing, something that has never befriended me, will always be an obstacle in my life. For me, it’s difficult to just sit down at a table and write something interesting and creative. I try to do so every time I am assigned a essay, and sometimes it turns out to be successful, but most of the time it is unsuccessful. Every time I am given a written assignment, I go through the same routine: I sit at the table and stare at my computer with my fingers on the keyboard. I have

Remote Access free essay sample

Remote Access By Matthew Benack Karen L. Paullet ISSC481 IT Security Planning and Policy February 20, 2011 Remote Access Nowadays, computers are a part of everything that people use. We use them for news, communication, find information, online education, banking transactions and working on a computer in the office from across the world. Time and money are always issues in business so when things go wrong with technology or your computer how does it get fixed? This can be a problem especially if you are away from home or the office. The days of computer technicians being paid to fly cross country or around the world for three days to fix computers are obsolete. This has been replaced by remote computer support or remote access. Giving a person access to your computer from outside network can make a person uneasy. The best way to ease that uncertainty is to learn about the technology and understand it. Remote access is a way for users and IT support to access a computer or network from a distant place away from the home server. This can also be used to make use of any resources like stored data or programs that might not be available on the computer that you are using. Most corporations that have employees that work from remote locations or work from home use some type of remote access. This is a valuable asset to the company because it does not always have to have a paid employee at the location to get the work done. With computers becoming a more common place item in business the benefits of using remote access keep on growing. Many benefits of remote access have only become more prevalent as the stability and speeds of the Internet have improved and increased in the past five years. The first thing that comes to mind as a benefit is the essential software used by companies such as the Microsoft Office Suite or the Adobe Acrobat Suite. These are major players in the business world and are not cheap if you were to have to buy a copy every time. Sage Accounts and Microsoft Dynamics CRM are a couple of other programs that are used by remote access. Use of Secure E-Mail thru Microsoft Exchange server email is a large one that business professionals use while on the road. Use your hosted desktop anywhere in the world with an internet connection and computer. Everyone hates to lose data, remote access provides a housed secure data center and provides encrypted signal both up and down to the server keeping prying eyes away from the data. Remote CRM hosting is also largely used by business professionals on the road increasing customer retention and sales all over the world. Finally the one that everyone likes to hear and see, the bottom line and cost-savings. Some major cost saving comes from businesses not needing to purchase Adobe Acrobat Suite software in multiple copies. Another that is really great is Microsoft Office suite usually comes included with remote IT system setup. This all sounds great and can do many things for the business but there are risks. On top of the growing list of risks that have already been addressed in the security of the network like: malware, spam, DoS attacks, USB devices, web-based email and so on, along comes this cool thing called remote access. When the company trusts a person with remote access privileges this is done with limited knowledge about the network being used to connect to the company network. If a remote connection is made with the company network on a company provided computer, but the home network being used is not secured properly then you have opened a potential door for access to the company. This would also apply to a trusted connection to a supplier that has a â€Å"trusted connection† with another company that is not secured and is infected with a worm; you have now become a victim of the same worm because of this connection. The potential for unsecured connections, even though the connection to the office network is secure, is an endless list. Lets add another variable like laptop theft, which is on the rise in corporate America. What better way for a hacker to gain access than thru a workstation already setup because the employee that was given remote access set the laptop to remember login information. So ask yourself is remote access really needed for that executive just to allow them to work from home? The benefit of comfort for one could have devastating effects on the company as a whole. If you have chosen to allow this then one must know what is involved with remote access. Everyone knows that in the end most things in business come down to cost of start-up, and maintaining the system after that. Let’s start with pcAnywhere, one of the first of its kind that allowed cross-platform capabilities that allowed Windows, Mac and Linux systems to access one another’s servers. Then came VNC that allowed keyboard and mouse events from computer to computer. Not sure the cost was the issue for the failure more than the ability of these systems to be hacked. Since these two hit the market there has been a large number of these pop up to try and take their share of the market each with advantages and disadvantages and Each with their own idea of how to charge as well. PcAnywhere is still around and charges $99 to $199 depending on the options that are chosen (Symantec. com, 2011). Next is Timbuktu that runs $89. 95 for one computer to $1,599. 95 for a thirty pack (netopia. com). Then comes LapLink Four that cost $49. 95 for one user of for a three pack $99. 95 you get access to multiple computers (laplink. om). Finally there is GoToMyPC which offers standard, pro and corporate. Standard is $99 a year, Pro is 198 a year which is for 1 admin and 2 – 50 computers and then corporate which requires contacting the company for pricing. The use of these remote access programs allows a lot of flexibility but security is a big concern with companies now days. Computers, no matter how they are connected to a network, are at risk. Privacy and security concerns will always arise the best you can hope for is to control it. Some things that will minimize and help control the use of remote access are: * Expect hostile threats will occur (laptop theft, data interception). * Develop policy defining telework, remote access. * Configure remote access servers to enforce the policies. * Secure client devices against common known threats. * Employ and enforce strong encryption and user authentication Each one of these might seem inconvenience but when using remote access security should outweigh convenience (Chabrow, 2009). Remote access can help business professionals conduct their daily business nd stay connected to the home office but at what price? Businesses need to look closely at how much the remote access is needed because it does keep IT professionals very busy trying to secure the connection and maintain privacy. Does the benefit outweigh the risk and if so how much risk is the company willing to take? These are questions only the IT staff and executives of the business can answer. References: Bradley , T. (2011) The Secret Passage. Retrieved on February 19, 2011 at: http://netsecurity. about. com/od/perimetersecurity/a/aa060304. htm Chabrow, E. 2009) 5 Steps to Secure Remote Access Retrieved on February 18, 2011 at: http://www. govinfosecurity. com/articles. php? art_id=1247pg=2 King, C. (2010). Everything You Need to Know About Remote Computer Support. Retrieved on January 16, 2011 at: http://computeruser. com/articles/everything-you-need-to-know-about-remote-computer-support. html Smith, L. (). What Are the Benefits of Remote Accesss and Hosted Desktop IT Systems? Retrieved on February 19, 2011 at: http://ezinearticles. com/? What-Are-the-Benefits-of-Remote-Access-and-Hosted-Desktop-IT-Systems? amp;id=1318909 Tatum, M. (2010). What Is Remote Access? Retrieved on February 19, 2011 at: http://www. wisegeek. com/what-is-remote-access. htm Unknown. (2011). Compare Plans Retrieved on February 18, 2011 at: http://www. gotomypc. com/remote_access/remote_desktop Unknown. (2011). LapLi nk Everywhere Retrieved on February 19, 2011 at: http://www. laplink. com/lle5/pricing. html Vamosi, R. (2003). The Dangers of Remote PC Access Retrieved on January 16, 2011 at: http://reviews. cnet. com/4520-3513_7-5053016-1. html

Venus Hair Review Essay Example

Venus Hair Review Paper Essay on Venus Hair The whole world one, communicating vessels. The stronger somewhere in some misfortune, the stronger and sharper than others should be happy. And love is stronger. To balance this world, that it is not turned over, as the boat In the story, the hero -. Interpreter (translator) for the Committee for Refugees of Switzerland, daily recording dozens of horrific stories of people seeking asylum. Among them, the history of the interpreter and read their memoirs the singer Isabella St George and the book was, which in a nutshell, and not tell. She looks like a giant tree trunk, but not solid, and woven of thin shoots billion-lives. A great story of mankind in the history of private, truly horrible, no matter, invented them for refugee status or not they still occurred, nbsp; not with it, so with the other, because the history of hand, you mitten. stories change you as mittens . We will write a custom essay sample on Venus Hair Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Venus Hair Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Venus Hair Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer And yet, this is a book about the word. We have what we say. We will be what will be recorded in the minutes. The words . Ultimately, if something is written down, it means that it was not; the writing becomes a reality: since people are given new life in the protocols; since the ancient Greeks, retreating to the sea, there are only because Xenophon wrote about them in Anabasis; so the interpreter himself alive for us in the confession letters, addressed to his son. Among the billions of stories were only those that animated the word But this nbsp for me a book about equilibrium:. Nbsp; if someone cut off his head, then someone first love Once everyone to be happy all the same it is impossible so happy to be the one who can right now I must be happy now, today, no matter what someone says he can not be heaven if there is a hell.. . Allegedly, it is impossible to dwell in paradise, if you know that somewhere there is suffering Nonsense () nestydno:.. sing when all around the revolution and civil war, love, when the wound GOVERNMENTAL somewhere finishing off with rifle butts, smile no matter what happens here or there. The larger the circle of death, the more important it countered life, love, beauty! Laugh: Today you plummet in the global balance bowl Why is bezralichen interpreter to the daily horrific stories.? He is heartless? No, he is also his balance. Just here, in Russia, the conditions are. () We have a houseplant, otherwise not survive without human warmth, but here [in Rome] weed So, this is a dead language, denoting living, -.. Adiantum capillus veneris kitchen herbs of the genus maidenhair . Venus hair. God is life. Do not try to keep track of private and history grow into each other, and deliberately confused. Shishkin all may be one. And the life and history, and we are with you. In equilibrium.

Corkd Essays

Corkd Essays Corkd Paper Corkd Paper Gaining traction with wineries was an integral part of Ronas core strategy, but the finances of the company made getting signing even more vital. Start-up funds were delighting, and Corked was shorthanded on developers; the demands of the new site placed a heavy burden on the lone developer on the payroll. It was encouraging that despite the work needed on the site, users loved it, quickly became loyal, and were growing in number. But the $999 winery sign-up fees were the companys primary source of revenue, so Rona knew that to hire another developer, let alone cover the current payroll, Corked needed more wineries to join?and soon. Background In February 2006, entrepreneurs Dan Benjamin and Dan Stockholder launched Corks, a website dedicated to wine lovers. Corks was Initially Intended to provide people with a place to rate and review wines, and Benjamin and Stockholder envisioned ultimately expanding the site Into a fulfilled wine social network. In this early version, Corks used an ad-based business model and featured a limited relationship with wine. Com whereby users could shop for selected wines from wine-com. The most loyal Corks advertiser was Gary Evanescence, a brick-and-mortar and online wine retailer based in New Jersey. In May 2007, Benjamin and Cathedral felt that Corked had grown large enough that it needed a more suitable home, and they sold the site to Evanescence. Evanescence had developed a passion for wine at a very young age, since wine was his familys business. By the time he was 30, Evanescence had grown the familys local liquor shop into a national brand, renamed Wine Library, by becoming one of the first retailers to sell wine on the Internet. As Wine Library expanded, Evanescence pursued several parallel business ventures that complemented wine retail. In addition to purchasing Corks, Evanescence created a ally wine video blob (a flog) he called Wine Library TV. Wine Library TV aimed to demystify the often Intimidating world of wine, offering viewers an accessible approach. Evanescences humorous, hyperactive style (e. G. , spitting wine into a metal New York Jets Ducked, Ana s Eng Lord Ana rocks on alarm to demonstrate Tailor) struck a chord with web-surfing wine aficionados. Evanescence and Wine Library TV quickly Professor Peter Coles prepared this case. Research Associate Matthew Chaos provided excellent assistance. HOBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright 2010, 2011, 2012 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to www. Hobs. Harvard. Deed/educators. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School. This document is authorized for use only by Pretests Nair in Understanding the Customer VIM Alamo Square at , 2014. 91 1-026 Corked: Building a Social Network for Wine Lovers developed a dedicated following, eventually reaching over 90,000 daily viewers (self- described as Maniacs). Evanescence activities led some in the media to dub him a wine social media guru and the first wine guru of the Youth era. Evanescence built on his success through consulting, speaking engagements, appearing on talk shows (notably getting Cowan OBrien to put a dirty sock in his mouth), and publishing two books, the second of which, Crush It! , became a New York Times Business Best Seller in 2009. While business ventures and traveling engagements were keeping Evanescence busy, Corked received less attention. Not wanting to go halfway with a project, Evanescence let Corked stagnate almost as soon as he bought it. Meanwhile, Rona was getting her MBA at Harvard Business School. Prior to business school, Rona had spent four years in investment banking and private equity, but her real passion lay in wine and technology. In the summer of 2008, Rona worked for Charmer Sunbelt, a large wine distributor in Brooklyn, N. Y. , where she studied the wine supply chain, measuring the value added in its various stages. That summer, Evanescence and Rona met over beers and instantly connected, talking about wine, social media, business, and family. The next year at Harvard, Rona became president of the HOBS Wine Cuisine Society. She invited Evanescence to visit HOBS and shake things up at the schools sometimes pretentious wine tasting. Evanescence agreed to come that fall. During the visit, Evanescence and Rona talked some more and realized they shared a passion for making wine less intimidating. Evanescence agreed to supervise Rona on an independent field study of Corked. Over the year, the woo hired an outside developer and design team, and put together a plan to overhaul ten Wesley. Six months into the field study, Rona decided that after HOBS, she wanted to work for Corked full time. She put together a proposal for a role and a compensation package, and went to New York City to discuss the idea in person with Evanescence. Rona was nervous; she had never proposed anything like this before, worried that her requests were too aggressive, and didnt know how Evanescence would react. Rona met with Evanescence at an event where he was an invited speaker, which added to her fears of appearing too presumptuous. He stepped outside the event to meet with Rona for, as she described it, as long as it took. She put her offer on the table. Evanescence looked away and thought for about 15 seconds. Then he said, Okay, but then I want you to be CEO. Under the arrangement, Evanescence would provide the initial funding for the company?enough to hire Rona and a full-time developer. Rona would receive equity in addition to her salary. Any additional capital would come from revenue generated from the site itself. Rona accepted the offer, and after she graduated in May 2009, the wheels at Corked started to turn. Evanescence and Ronas first hire was a chief technical officer, Kyle Bragger; subsequently, Rona hired five interns for the summer. Since Evanescence purchase of Corked the site had received no development attention and, at one point, was even hacked and redirected to a pornographic website for a day. Despite the stagnation, the user base had continued to grow. But the lack of maintenance, combined with a flaw in the early site design, created an unusual problem. Corked relied heavily on user-generated content, but the site lacked functionality to check for errors. As a result, the Corked team was faced tit an extensive wine-review database, but one filled with misspelled wines, duplicate listings, and incorrect information. Convinced this data was worth salvaging, Rona spent several weeks correcting errors herself. And to partially address these problems going forward, Bragger developed a wine-input system that made it nearly impossible to add a duplicate wine and let users flag duplicates that slipped through. 2 Envisioning the Corked Community The new version of Corked accommodated two types of users: individuals and wineries (see Exhibit 1 for a screens). For individual users, Corked offered several eaters shared by social networks like Faceable and review sites like Yelp, but with dedicated functionality for wine. Corked users could upload profiles, interact with other users, and choose friends (aka drinking buddies). Users could also review and rate wines, maintain a wine cellar, create wine shopping lists, and, importantly, actively engage Walt wellness. Slice well coeducation was a primary Touch, users could easily navigate to learn about grapes, producers, and wines. Users generated much of this information themselves. Corked directed users to an external, third-party site o purchase wines, and it received commissions for outbound clicks. Individuals could also link their Corked profiles to their Faceable and Twitter accounts. At the same time, wineries could maintain profile pages where they could post information, provide links to their own websites (where, among other things, they could presumably make wine sales), and interact directly with devotees of their wines. Corked hoped that these features would help wineries establish engaging, direct-to-consumer relationships. Accounts for individuals were free, and there were no paid, premium features anywhere on Corked. Only after exiting the site to purchase wine would individuals make any payment. In contrast, a winery account required a $999 annual fee. For this fee, in addition to having access to a profile page, wineries were identified as and were occasionally featured on the sites home page. Corked also featured wines from verified wineries in promotional tasting (during which tasters used Corked to review and comment on the wines), and interviewed verified winery owners for publication in Corks weekly e-mail newsletter. For each winery in the database that did not have a paid account, Corked created a bare-bones page. Wineries could click on a link to claim their page, go through a verification process, and upgrade to full membership. In theory, this could be a means to attract paid accounts, but as of January 2010, no wineries had signed up this way. Rather, direct interaction with Rona and Evanescence accounted for all winery sign-ups. Unlike the original version of Corked under Benjamin and Stockholder, the new version was free of advertisements. Rona reasoned that by creating an ad-free site, she could offer users the best possible experience, which would attract the greatest number of users?those who would remain loyal for the long term. Wineries in turn would respond to a large and active community, and would recognize the value of marketing to such a dedicated group of customers. The marketing that wineries might in engage in?responding to fans and posting detailed information about their wines and vineyards?would itself be valuable content, Rona believed. In developing this ad-free, higher-for-wineries approach, Rona drew from a model used by Sermons, a social network designed for doctors, which let pharmaceutical companies offer information about their drugs if they paid a fee to Sermons. (For information about Sermons, see HOBS case No. 809-142. )1 Competitive Landscape As of January 2010, several websites offered wine social networks, although the most popular of these were somewhat distinct in emphasis and appealed to different kinds of users. (See Exhibit 2 for a floggers perceived positioning of several wine sites. ) 3 For ten exclusive use AT P Snoots. Mom Snoots. Com, launched in June 2007, described itself as the worlds largest and most comprehensive online wine destination. After creating a free account, users could browse wine scores and reviews, and could interact with fellow users, wineries, and other merchants. Shopping was an important part of Snoots offering: users could reach for specific wine varieties, compare pric es across merchants, and make purchases via links to third-party vendors. Snoots also allowed users to track their own inventories online, link their accounts to Twitter and Faceable, and use a free phone application. Online traffic comparisons suggested that Snoots consistently outpaced other wine sites with social networking features (see Exhibit 3 for user trends). In November 2009, Snoots reached 250,000 registered users, which represented a 500% growth rate over a 12-month period. In 2008, Snoots. Com won the Enforcement Group Model of Excellence Award. 2 Accelerated. Mom In 2003, former Microsoft manager Eric Levine designed an online system to track his own extensive wine inventory and document his experiences at wine tasting. Impressed with his work, Olivines friends encouraged him to expand the system so they too could manage their wine collections and record reviews. On April 25, 2004, Levine opened Accelerated. Com to the public, letting users register free. By integrating wine reviews with their own inventories, users could better understand whether to open a particular bottle or to hold it until it matured, which was often a critical question for wine collectors. In January 2010, Cellar Tracker reported 93,374 users with a total of 1 5,922,545 bottles in their collective inventories. Though registered use was free, Levine solicited voluntary payments of $30 per year for users with fewer than 500 bottles, $60 per year for those with 500 to 1,000 bottles, and $100 per year for those with larger collections. Paid users could access the sites premium features, which included automatic valuation of ones collection using data from Wined. Com. 4 In January 2010, Cellar Tracker announced and demonstrated a site redesign that further emphasized social networking features. Over the 12 months preceding January 2010, Cellar Tracker ranked Just behind Snoots in traffic, but had a large lead over its competitors in time spent per user visit. Venire. Com Founded in 2005, Venire. Com was primarily a wine search engine that offered limited social networking features. Venire had a database of over 1 million wines and used proprietary crawl technology to maintain current price listings for each entry. By creating a free account, users could review wines and retailers and could malignant snooping lists, out Vulture 010 not offer tracking AT personal well collections. As of 2009, Venire ranked consistently lower than its competitors in daily page views and time spent on the site. September 2009 Reliance By September 2009, Corked was ready to reliance with its new social networking features and pricing structure. The companys reliance strategy consisted of two components. First, Corked planned a broad PR and social media campaign timed to coincide with the coming public launch. Just before the launch, Corked would host a grand unveiling of the site and wine-tasting perchance party 4 in New York City to which it would invite key influences. Second, Corked had in place variety of features and promotions to sustain momentum after the launch. The Corked team was confident that it could use Evanescence celebrity to grab attention and attract new sign-ups. But equally crucial was keeping newly recruited wine lovers engaged while on the site so they would ultimately become desirable, long- term users. Rona and Evanescence recruited 14 wineries to sign up for full memberships and join in the unveiling of the new Corked. 5 The team also sent loyal Corked users and New York supporters invitations to the party, to be held on Monday, September 14, at Corked headquarters. Over the course of the evening, a collection of wine lovers sampled wines, while Evanescence and Rona personally demonstrated the new features of the website. Attendees tasted wines from the 14 reliance wineries and wrote reviews on their laptops. Representatives from the reliance wineries as far away as South Africa sat in front of computers at home awaiting user comments. Soon, tasters were interacting with the winemakers and vineyard owners of the wines they were sampling. The community was operating Just as the Corked team had envisioned. As hoped, the tech-savvy attendees spread the word about their experience by tweeting, posting Faceable updates, and blobbing. (See Exhibit 4 for one of the blob posts. ) Although the tasting was a success, Corked needed to do significant development work before it could release the new site to the public. But two days after the release party, Evanescence was featured in the Wall Street Journal for his growing social media influence. Because of the hits to the website and the number of e-mails Corked started receiving, Rona wanted to open the site ahead of schedule. Even though a number of bugs still needed to be fixed, Evanescence agreed, and Corked opened to he public on September 16, 2009. A flurry of blob posts and several articles in influential tech outlets accompanied the launch, and user traffic spiked (see Exhibit 5 Tort an article In electronic). To build on the excitement of the launch, the Corked team devoted significant time and effort to recruiting more users. A first step was to reach out to users from the old, stagnant Corked to let them know that the site was active again. The team found that many of these former users had migrated to competing wine review websites, but some were amenable to returning. Evanescence celebrity was a key tool in reaching UT to new users. By posting links on Twitter approximately three times per week, Evanescence was able to direct many of his followers to the site. Wine Library TV was also a useful recruiting tool. After each tasting episode, Evanescence would provide viewers with a direct link to Corked so they could post a review of the wine he had Just discussed. Corked also used Twitter to recruit users unfamiliar with Evanescence. By searching for wine-related tweets, interns at Corked would find and correspond with users who indicated an interest in wine. If there was a mutual fit, the Corked interns, Ewing careful not to be too aggressive, would encourage the posters to add their commentary to the Corked site. In the weeks following the launch, Twitter led to about 200 fresh Corked user sign-ups each day. (See Exhibit 6 for growth trends. ) Corked provided incentives to keep new users engaged. It introduced a newbie badge that users could earn once they performed certain activities, like uploading a picture to the site and posting a minimum number of reviews. Corked also launched a contest in which the users who wrote the most reviews each month won a trip to New York to a wine-tasting party with Evanescence and the Corked team. Evanescence believed that maintaining fresh content was important in bringing repeat users to the site. While user-generated reviews were a source of material, Corked introduced a feature to ensure that new articles about wine were available on the site on a regular basis. Led by senior editor Jonathan Trumann, Corked Content employed a model inspired by the Huffing Post. Guest 5 writers would create content that would be available on Corked. Corked would simultaneously license the content to other websites, and since the articles included links to Corked, they generated traffic (and potentially new users) back to the site. Corked also made plans to release a mobile application. The company signed a deal with Bridgeheads development team BOOK to craft a tool for Corked users to read, rate, and review wines while on the go. Corked competitors Snoots and Cellar Tracker each offered their own phone application, although user reviews of these applications suggested that reception had been lukewarm. Challenges Ahead Reflecting on wineries concerns when deciding whether to Join, Rona knew that wellness wanted to De addle to measure ten Detentes AT cork to Justly D TN ten price and the resources they would need to maintain an account. How could current, verified wineries know how much business their paid account at Corked had brought them? And more important for recruiting purposes, how could wineries predict the relevant metrics before signing up? Other concerns arose, such as the sites limited ability to allow wineries to customize their profiles?for example, by adding photos. Most of these seemed easy enough to fix, but then again, development resources were limited. The $999 price point seldom came up as an obstacle, although Rona knew that she could never really be sure if silence on price reflected politeness or an unwillingness to sound petty or damage relationships with Evanescence. Broader questions lurked in the background. Had Corked properly balanced effort spent on recruiting wineries with effort recruiting individual users? Was recruiting wineries essential to developing a thriving community? Was there a risk of signing wineries up before enough users were active on Corked, leading to wineries frustration about limited activity? Perhaps Corked should focus on other ways to increase its user base and activity on the site, so that down the road, wineries wouldnt think twice about the value of signing up. But how long would that take? With a tight budget, it was not clear that Corked had the luxury of patience. 6 Exhibit 1 Corked. Com Home Page Source: Corked LLC, http:// www. Corked. Com, accessed January 27, 2010. 7 Exhibit 2 Article In grape (September 22, Class vs.. Mass and the Battle for Your Tasting Notes By Jeff Leftover Its somewhat De arguer for wine enthusiasts to state that they believe in the demagnification of wine: a chicken in every pot and a wine glass on every table. As the saying goes, if I had a nickel for every time somebody said they wanted to demystify wine Id be a very wealthy man, indeed. Vive been thinking about this since word came out last week via a press release and an article at Outstretch that tasting note and social community site Corked reluctance with a new CEO (Lindsay Rona?a freshly minted Harvard MBA hired by Gary Evanescence who assumes the mantle of Chairman). In my opinion, watching these various communities develop and grow is some of the most dynamic and interesting water cooler action in wine today. Historically, tasting note sites like Cellar Tracker, Evincible and Corked started out as a closed-off combination of personal cellar management and tasting notes, but has quickly morphed into their own communities on par and exceeding many of the most heavily trafficked wine sites on the web. Pick Your Flavor Each of these sites brings the same basic premise to the table, with very different executions. Evincible is the Wine Advocate of the online wine tasting note scene collectible wines with a very high-end user. Cellar Tracker, easily the largest service of its kind, is more of the Wine Spectator / Wine Enthusiast audience?educated and smart while casting a wider net of inclusiveness for wine lovers. And, Corked. Well, Corked is a bit of a mystery and deserves time to develop under focused leadership, UT its not a stretch to say that their audience consists of a significant population of those Just earning their first wine merit badge. How else to explain the fact that one of the top rated wines is a Timescale dessert wine, alongside a 95 Chateau Maraud? It is ironic that these three sites represent the three different strata of customers in the wine world. And, each takes different approaches to their ongoing development strategies. Evincible is one of a myriad of services offered by wine company Finally. Evincible aids the Finally cause as a complementary vehicle for their high-end audience interested in cellar management and other wine portfolio needs, with tasting notes acting as an ancillary benefit. Credit where credit is due, Alder Yarrow, the online wine communitys most influential writer is, by day, a user-experience expert who worked on the Evincible redesign project. His combination of wine knowledge and usability expertise creates a very elegant site experience. Cellar Tracker, the grand old dame of this space, is more community and tasting notes driven with a very high-level of activity from their user base, having recently notched their one millionth tasting note. Compare to Evincible self-reported number of ASK tasting notes and you can see the wide delta in user engagement, if not quantity of users. 8 For ten exclusive use AT P Offered as a donation-based service with some premium offerings, Cellar Tracker sprung out of founder Eric Olivines desire to create exactly what he has today?an online community of wine lovers trading thoughts and notes on their bottled wine adventures. Whats lacking in elegance in design (Eries rolling out a new version sometime in the next couple of months) is made up for by depth and breadth. Corked, on the other hand, is definitely more proletariat if Evincible and Cellar Tracker are bourgeoisie. With a decidedly more common touch, Corked is re-launching with the idea of bridging the gap directly between winery and consumer. Leveraging Faceable Connect, a universal web sign-on of sorts, with direct integration into Faceable, Corked has a tremendous opportunity to tap into the very significant segment of the wine consuming public that drinks the stuff, but doesnt wax poetic with purple prose. The fact that Corked is directly integrated with Faceable also allows them to ramp up number of users very, very quickly. Heres the thing about these tasting note sites they havent been tapped for marketing from wineries, though Corked is looking to change that. Their business model is to engage wineries to setup a page on the Corked site for an annual subscription fee of $999, allowing the winery to directly engage with consumers. Its a smart move, with a lot of implications. Life Gets More Complicated I can imagine a very near future where even the most casual of wine fans is avidly logging their notes as an ongoing historical Journey of their wine adventure. And, given my belief that winery marketers will come to tasting note sites, all tasting note ties, coupled with what could be a huge expansion in people doing tasting notes online, this has me wondering what it all means. Unfortunately, people want to associate with people that are like them. Sure, I want to demystify wine and I want more people to enjoy wine because a rising tide raises all ships, however, Id prefer not to have to spend a whole lot of time around somebody who thinks Burgundy is a jug of wine, or somebody whose self-proclaimed love of wine takes them about as far as the wine aisle at Safety looking for a $7 Reselling?especially if I have a choice of where I hang out online. So, ultimately the question is this: as tasting note sites become a widespread tool in the arsenal of people who pursue their love of wine online, and wineries engage on that turf, what will ultimately happen?

Spin Drift essays

Spin Drift essays I visited the Currier Gallery of Art and I truly enjoyed myself. I had never been to an Art Gallery and only had the impression that I had received through the movies. It was as I pictured it to be, and I would go their or another gallery again. The Currier Gallery had some outstanding pieces of art, they had everything thing from giant wall paintings to small wall paintings and giant sculptures to small sculptures. They even had a room dedicated to technology; they had the old models of vacuums, a boat motor, chairs, a jukebox, and much more. But out of all the big pictures, the bright colors, the big sculptures, and the big name artists such as Picasso and Monet, the one piece by Andrew Wyeth caught my eye. It was a smaller piece with little color that held so much meaning. Andrew Wyeth is an American, who was born in 1917. This piece is Tempera on Masonite. This piece was painted in 1950 and was named Spindrift. Spindrift had an old wooden rowboat that had been used and worn-in sitting on the beach with the waves flowing to about mid boat. The ocean was a grayish color flowing onto the dark sand. There was a bucket of silverfish sitting in the floor of the boat below the seat with a hole in it. An over used ore lye in the boat, while a small black colored bird flew just above the ground past the boat. In the side of the boat you could see the reflection of the waves. Even the frame had an old sense like the picture; it looked like it was made from driftwood or possibly old wood from a boat. When looking at the picture I had my thoughts about what did it mean and stand for. It reminded me of when I was younger and would go to the beach and Mr. Stuvola, an older man, would come home from fishing. But instead of silverfish they would be flounder and everything had more color. I think that the old boat being on the dark sandy shore and the gray water hitting the boat symbolizes Andrew Wyeth ...

The love canal case Article Example | Topics and Well Written Essays - 500 words

The love canal case - Article Example By going through the case, under-examination, the first questions appears how the situation appeared at the first place. Since, toxic wastes had been buried in the trench, once specified for the canal by William J. Love, the Board and Education and the land developers must have not constructed anything on it, as their act not only destroyed the entire region, but also put hundreds of precious lives in grave jeopardy. Secondly, the governmental agencies also appear to be responsible for demolishing of houses, schools and other places built on the trench carrying fatal waste. Had they not allowed construction of the buildings at there, the area would have not witnessed spread of cancer and other diseases, along with occurrence of abnormal births in that region (Business Week, 32). Thus, the main problem is the (mis)appropriate allocation and use of the land without cleansing it for residential, educational and commercial purposes. However, since Occidental Petroleum Company had informe d about the presence of heavy toxic wastes buried while selling the land to the Niagara Falls Board of Education, in the wake of the latter’s threatening behavior, the Company did not have any responsibilities for the losses in men and material to be occurred for the future years to come. On the contrary, the Board of Education, land developers and governmental agencies are liable for the losses took place in the form of seepage and leakage of the toxic wastes. Thus, the loyalties certainly go to the Occidental Company, and the poor masses due to the very fact that the former agreed to pay heavy ransom for the loss it did not have any involvement or intention to get involved, while the latter suffered in the form of experiencing seepage, breakout of diseases, and demolishing of their residences and workplaces at large (Business Week, 33). Another important issue, appeared while